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is a pop-up restaurant forged by culinary master-mind and food stylist Khanya Mzongwana. Undignified designs menus for event-makers which share in the vision of taking the pretension out of coming together and dining, such as Mad! film screenings.
was to use the happy-go-lucky smiley at the centre of the branding identity. This icon is a symbol of normalcy and simplicity placed in the context of high-class dining experiences. Much like Undignified's food philosophy, the branding is aggressively simple in its happiness, and works to deconstruct classist stigmas around good food.
