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WASTE-NOT

 

is a package-free grocery store, where all produce is stored simply and naturally, without any plastic. 

THE CONCEPT

was to present the tactile quality of a package-free grocery experience. The string, vessels, seeds and hand-held herb icons in the logo create a feeling of 'gathering' rather than shopping, underling the beauty in storing groceries without plastic, and instead turning to time-tested alternatives.

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