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PIPPIN

 

is a curated vintage and up-cycled clothing collection that offers an alternative to the impersonal practices of fast fashion by preserv- 

ing and curating clothing for woman in a digital world.

THE CONCEPT

 

is to present the link between digital archiving and curating a hand-selected clothing collection. The individually pressed flowers preserved in the labelling juxtaposed with the font's jagged-pixels and file icon creates an analogy between the digital experience of "saving" on a computer and the timeless act of saving, preserving and reviving fashion by hand. "Things I saved" is about what original fashion means in a time when style is often reduced to online followings on the sanctuaries of screens, and how fashion is creating an independent voice. 

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